Why You Should Have a Company Blog

By Ken Arp

• blogging
• SEO

Blogs are one of the original forms of Social Media, and there are literally millions of blogs online today.  So why should you have a company blog?  There are many reasons why companies should blog, below I’ve listed 5 primary reasons so in no particular order here they are.

1) The Ultimate Humanizer

Blogging for Business

Writing a blog allows you to express the personality behind your company and brand. Your customers ultimately need to feel comfortable with you and your company if they are going to give you their business.  Blogging allows you to showcase that you are knowledgeable in your industry and you are more than just a corporate brand; you are real people.

2) Easy Distribution

At its very core, a blog is a website.  As such, the content contained within them is easily distributed, easily shared and easily reference by others.  If you provide great content and promote your company blog well, your blog will likely be picked up by others and mentioned on other blogs as well.  This all contributes to building your company brand.

3) Better Than Your Email Newsletter

Blogs are essentially more easily edited versions of a newsletter.  You can update your company blog on the fly, any time you need to and virtually anywhere you have a connection to the Internet (computer or mobile device).

With a newsletter you are limited in your updating capabilities once you have distributed that newsletter to your database.  So if you are looking to have an easy way to give your audience information in a frequent manner, blogging is the ideal solution.

4) Great Place for Comments

Like all of the other social media tools referenced in this kit, blogs have the room for comments and feedback.  It is another great way to find out how your company is doing and connect with your audience / customers.

5) SEO Benefits

When written strategically blogs can drive your organic rankings on search engines, and in today’s world, we all know how important it is to be visible online.  If you are going to use a blog platform external of your company website, be sure your posts provides links back to your site, so it can also benefit from an SEO perspective.  Ideally it is best to have the blog as part of your website to maximize the SEO benefits for the whole website.