Mobile Marketing

Mobile Marketing Solutions For Business

Text messaging has exploded in the past 5 years.  In fact for the “Generation Y” demographic whose age range stretches up to almost 30 years old it has become their #1 preferred form of communication (see chart below).  From a marketing standpoint we’ve all seen text messaging used for things like voting on “American Idol” but how can a business use texting to increase revenue?

One way is through permission based text messaging.  One of the greatest things about text messages is that they are almost always opened immediately.  This is very different than email marketing for example, and it opens the door to unique possibilities.  As an example, a restaurant can put a promotion on all of their tables inviting guests to text to a certain number to be added to a list that will allow them to receive special promotions from that restaurant.  Once the restaurant has built up a list of customers they can use it to generate revenue during a slow period.  If Tuesday lunch is always slow they could send out a text at 10:30am Tuesday with a coupon for a buy one entrée and get a 2^nd entrée at half price.

Often times the first thing that people think of when the topic of mobile marketing comes up is an mobile application or an “app”.  Developing an app can get more expensive than the other types of mobile solutions generally speaking and for most businesses there really isn’t an app that would be beneficial.  Location based solutions are another newer horizon that can lead to some very interesting and creative marketing ideas.

At WSI Total Internet Solutions we are able to provide a complete package of internet marketing solutions including mobile websites and mobile marketing.  Feel free to contact us if you’d like to learn more about mobile marketing.  You can also click on the link to read more about mobile website solutions that we also offer.