How to Respond to Negative Reviews

By Ken Arp

• Online Reputation
• online reviews

Understanding how to respond to negative reviews is one of the most important parts of a sound Social Media strategy. Statistics show that prospective customers online give strong consideration to the reviews that they read online for a business or a product. When you consider that the majority of the time they don’t even know who the source of the review is this is a bit of a scary fact. That’s why it’s so important to monitor what’s being said about your business online and have a plan on how to deal with it.

Positive reviews are great, and for many businesses the thing that they could do better with positive reviews is let other people know about them. Don’t be afraid to thank a reviewer for their kind words on Facebook or Twitter to get the word out there.

Negative reviews on the other hand need to be handled differently. Below is a brief video produced by our partners at ReachCast that provides some important tips on how to respond to negative reviews;