Web Design & Development

Website Development – Oakville Based, Worldwide Expertise

As experts in effective website development Oakville based Total Internet Solutions can deliver solutions that will increase the effectiveness of your website. Many organizations treat their website development as a project, something that they spend a few months building until they are able to launch it at which point it becomes an expense that doesn’t really generate revenue. They overvalue the importance of a websites design from a “look and feel” standpoint, and undervalue the importance of its design from the standpoint of structure, calls to action, conversion architecture and content. These factors can have a tremendous impact on results.

Conversion Architecture™ – A Key To Effective Website Development

The term Conversion Architecture™ is one that we at WSI coined years ago. It relates to designing a website and an internet marketing plan with specific goals in mind. In the beginning stages of a website development project we work with our clients to understand their business and their goals. It is also important to identify who their current, potential and desired customers are. Designing your website with these things in mind is very important. To generate traffic of potential customers to a website that isn’t designed for conversion is a wasted opportunity. Our website development process involves a combination of business goal indentification, target audience research and analysis, keyword research, content development, development of key calls to action and advanced design technology. The image to the right is an example of a ”Heat Map” for a web page, it shows the typical pattern that a visitors eyes will follow when they arrive at that web page. An understanding of where a visitors attention will be drawn to results in website development that produces better results.

Total Internet Solutions provides professional website development Oakville businesses can count on for results. Our experts have been providing world class website development to thousands of businesses in Oakville, Burlington, the GTA and literally worldwide for many years.

Tips for Successful Web Design

First, let me introduce you Web 2.0. Web 2.0 is a term that describes websites that make use of interactive web applications and user-generated content to make the overall experience more appealing. You can communicate with other people in a social media dialog. In many cases, web designers would portray Web 2.0 visually by giving the website a minimalistic and clean design combined with high contrast to keep users focused on the content. Many social networking sites currently embrace Web 2.0 technologies.

Many different web designers have their own approaches to building successful websites. If you want to do it the Seth Godin way who is famous for popular Web 2.0 sites like Squidoo, you need to have a patient and positive mindset where you do not involve the committee and go with what works rather than be bogged down with the critics. First, your web pages should be neat and clean layout, have a single voice and an easy navigation. Be sure to discard the theories and stick with what works. Then when you start adding content to your working design, keep the words minimal by avoiding passive sentences so you have fewer pages and less fine print. In the end, you should have a website that shows exactly what the target market is looking for rather than demanding attention from the target.

Web Development: Content Management Strategy

Content management solutions can greatly assist people that do not know the programming and coding sides of web design. Even the cheap websites need to update in order to continue to drive traffic and content management makes it easier for webmasters to keep the content update. Moreover, a good content can catch not only readers’ eyes, but also search engines’ attention. Search engines are fond of fresh content. Therefore, you’ll need to update your content regularly to get the opportunity to be ranked higher. Examples of such solutions are blog platforms like WordPress and complete solutions like Joomla.

Both WordPress and Joomla are open source content management solutions. It means that you or anybody has access to the source codes of these applications allowing you to freely modify the contents to give it unique functions. Open source software adds flexibility to developers so they can all collaborate to improve the project.

Every new website will start with no content but that does not mean that you should fill up your site immediately with 30 blog posts just to match competing sites. It is completely okay and in fact better to start small and gradually develop your content. Your visitors can already get an idea as to what your site will offer just by looking at a few pages of content. If you have a feedback system, you may even get ideas on what to go from there to suit their expectations. Once there are comments or feedback posted, search engines will notice that and visit your sites. If you need to attract more people, include keywords in your content.

How to Get Started

Having a good web design will make your marketing campaign more worthwhile. If you need web design and web development services, you can ask WSI in Oakville for assistance in even developing simple websites. Web designer services are also being offered making them just as efficient as any design firm.