Banner Ads Are Making A Comeback

By Ken Arp

• banner ads
• Marketing
• website traffic

Web Banners

or Banner Ads as they are also called, are making a comeback. In the early days of the internet before Google ruled the world Web Banners were one of the first types of internet advertising. Things have changed over the years as Search Engine Optimization and Paid Search Advertising developed and took over, but a very interesting new product has emerged that is making Web Banners an interesting and attractive alternative again. That product is a new program that WSI has to offer that has taken Web Banner advertising to the next level.

What Are Web Banners?

Very simply they are ads that are usually graphic in nature that you see on many website, particularly bigger sites that get enough traffic to justify charging advertisers to place their ads on them. What’s good about Web Banners is that you can get a very large amount of exposure cost effectively.  For example, an investment of $500 can get you anywhere from 100,000 to 1,000,000 impressions depending on the sites you target. One problem with this type of advertising is how do you choose what websites to advertise on?  How do you simplify the management of your web ads on a bunch of different sites? How do you ensure that the right people are seeing your ad? These are all valid questions and in some cases the answers were a roadblock to using Web Banners effectively.  Today we have better answers.

What’s Different Today

A solution that WSI has developed offers a whole new way to utilize banner advertising. First of all, we have built a network of many of the biggest and most popular websites in the world that we now can offer banner advertising on. Sites like CNN, Sports Illustrated, Business Week, Facebook, PC Magazine and many more are now accessible. The problem for many businesses is this, if your business serves only a specific geographic area like Southern Ontario for example then only a very small percentage of visitors to a worldwide site like CNN.com might be potential customers. WSI’s new system will solve this problem. We can set up your campaign such that only visitors to these high profile websites that are in a specified geographic area will even see your banner ad. If you want to just target the GTA, then only people online in the GTA will see your ads.

This is just one of the new developments that the WSI banner program has to make it a more effective and attractive option. We have advanced capabilities that can enhance your other internet advertising as well. The bottom line is that advancements in technology have brought an old favorite back again, Web Banners are making a comeback!