Content Marketing for SEO

By Ken Arp

• Content Marketing
• Marketing
• SEO

Content Marketing for SEO refers to having an ongoing plan to continually add more pages of content to a website in order to increase search traffic over time. It is a strategy that will benefit the overall search rankings of a website in a number of ways.

1. By adding more pages to a website it will gain respect from the search engines. Sites with more pages (typically over 100) are viewed as authority sites and given better ranking for searches.

2. Adding fresh content on a regular basis will also improve the overall SEO of a website. The search engines love fresh content and if your website is continually adding more content it will rank higher than a site that remains stagnant or a long period of time.

3. The more pages that a website has, the more keywords that it can be targeting. As I written about previously, 35% of searches today are made up of 4 or more words and that trend is only going to increase. People are getting more defined in their searches and this opens up the opportunity to optimize for these longer keyword phrases. It also opens up the possibility of targeting timely search phrases based on current events.

For many companies the biggest road block to this type of strategy is coming up with new things to write about. We’ve developed a few different ways to help with this depending on the type of business and the level of involvement they want to have. There are some businesses that have a level of expertise required in their content only they can provide, but we can still assist them by providing them with a “content blueprint” to guide them. In other cases we can research and write effective content on their behalf without client involvement.

In today’s world of internet marketing content is still king. Content marketing can be a cornerstone to an effective internet marketing plan.